Why wrong facts cost customers
When an assistant tells someone you are closed on Sundays and you are not, that customer books elsewhere and you never hear about it. When it misspells your name or places you in the wrong town, the customer cannot find you even after deciding on you. These errors are invisible from inside the business, because nobody complains about a recommendation they never received.
How the check works
- Every claim is extracted. The grading model pulls each factual statement about your business out of every answer: hours, address, phone, services, prices, founding date, credentials, reviews.
- Each is checked against your site. The claim is compared with what your own pages say, and both quotes are shown side by side.
- Only proven errors count. A wrong fact is listed only when the grader can quote the sentence that contains it. Vague or unverifiable statements are flagged as such, not counted as errors.
- The source is traced. Name spellings and stale facts are followed back to the pages that taught them, so you can correct the source rather than argue with the symptom.
- Cited pages are tested. Every URL an engine cites for you is checked for dead links.
What you do with it
Each wrong fact becomes an item on the fix list, ranked by how much damage it does. Some fixes are on your own site: an hours page that contradicts itself, a services page that still lists something you dropped. Others are on directories and review sites the engines trust more than they trust you. The plan says which is which.
The check runs on every scan, so a fact you correct this week shows up as fixed on the next run. Read how scans work end to end on the how it works page.